The challenge
Weekend rates were set months ahead, so the last rooms went cheapest. Tuesdays averaged 54%, Booking.com brought 41% of nights, and the same complaints came up in review after review.
What we did
- Revenue management
Weekend and event rates set daily, minimum stays on event nights, and corporate rates to fill midweek.
- Marketing
New Booking.com photos and content, rate parity fixed, and Google hotel ads pointing to the website.
- Service optimisation
Reviews analysed every month, a list of fixes for the team, and an upgrade offer at every arrival.